I can’t believe the New York office has a theatre, and Langhorne Slim.
Come one, come all. Hang out with me and Michael Freeman of Ogilvy Music.
- felicia
Kind of sums the city up.
This photo of Norway is over 110 years old.
Obviously.
Cartoon of the day. For more: http://nyr.kr/zbvumh
(Source: newyorker.com)
How nice the snowball fight looked before my knee was whacked out (Taken with instagram)
“Piracy is the new radio. That’s how music gets around. That’s the radio. If you really want to hear it, let’s make it available, let them hear it.” — Neil Young, further proving that he’s somehow always still with it, and why he’s my favourite.
(Source: theverge.com)
With a new song, and a new album in August. Very promising stuff.
(Source: pitchfork.com)
The most beautiful guitar in the world is part of the footage shot for the 37-minute jam-thing currently occupying Neil Young’s homepage. I can only hope this is the start of some Crazy Horse love. I can’t believe it’s been nearly a decade since Greendale came out.
Upon being asked about how David Ogilvy goes about writing copy, he came up with the following response:
Dear Mr. Calt:
On March 22nd you wrote to me asking for some notes on my work habits as a copywriter. They are appalling, as you are about to see:
1. I have never written an advertisement in the office. Too many interruptions. I do all my writing at home.
2. I spend a long time studying the precedents. I look at every advertisement which has appeared for competing products during the past 20 years.
3. I am helpless without research material—and the more “motivational” the better.
4. I write out a definition of the problem and a statement of the purpose which I wish the campaign to achieve. Then I go no further until the statement and its principles have been accepted by the client.
5. Before actually writing the copy, I write down every concievable fact and selling idea. Then I get them organized and relate them to research and the copy platform.
6. Then I write the headline. As a matter of fact I try to write 20 alternative headlines for every advertisement. And I never select the final headline without asking the opinion of other people in the agency. In some cases I seek the help of the research department and get them to do a split-run on a battery of headlines.
7. At this point I can no longer postpone the actual copy. So I go home and sit down at my desk. I find myself entirely without ideas. I get bad-tempered. If my wife comes into the room I growl at her. (This has gotten worse since I gave up smoking.)
8. I am terrified of producing a lousy advertisement. This causes me to throw away the first 20 attempts.
9. If all else fails, I drink half a bottle of rum and play a Handel oratorio on the gramophone. This generally produces an uncontrollable gush of copy.
10. The next morning I get up early and edit the gush.
11. Then I take the train to New York and my secretary types a draft. (I cannot type, which is very inconvenient.)
12. I am a lousy copywriter, but I am a good editor. So I go to work editing my own draft. After four or five editings, it looks good enough to show to the client. If the client changes the copy, I get angry—because I took a lot of trouble writing it, and what I wrote I wrote on purpose.
Altogether it is a slow and laborious business. I understand that some copywriters have much greater facility.
Yours sincerely,
D.O.
(via)
Wow.
Growing up, my dad was a big fan of the Chieftains. -
Like many bands, he had one record in particular that he played to death. I think in this case, it was a collaborative album they did with Van Morrison. I love Van, but I couldn’t stand this record. I can’t put my finger on why, but I always went back up to my room whenever this record was on in the kitchen.
So when I heard that the Chieftains were celebrating being really, really old by doing a collab with lots of artists, including indie notables, including the Decemeberists, the Low Anthem and Justin Vernon, I sighed. But then I listened to the first track they’ve released off of Voice of Ages (is that a companion to the Band’s Rock?), the song they recorded with the Bon Iver frontman, I loved it.
It’s kind of what I’d always expected them to sound like - Irish, folky, glum - but perhaps it took pairing with the best falsetto in indie rock on an ancient Irish folk song for me to hear that. I would give it a listen. But don’t listen to this.
London remapped with song names
[video]
Still a pretty good album cover.
(Source: liveiseedeadpeoples)
Hanging out in a beautiful room at the Royal Opera House before La Traviata on Friday. (Taken with instagram)